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How not to write?“One of the hardest moments when you just start writing texts is to learn how you don’t have to do it.”
by Alaster Krompton
1 .The text forms certain expectations.Do not assign the goods/services with the characteristics that they do not have.If what you’ve written doesn’t justify expectations, the person feels foolish.Once a foolish reader, the next time he will not come to you.Boo
“Advertising stimulates the defeat of good goods and accelerates the failure of bad ones.” – Alfred PolitzDiscover the real advantages of what you are writing about.If there is no such thing, work on positioning.The 2ndTry to make sure that after reading the text in the language there is no silicone taste: “unic, high-tech, innovative.”The silence!3 .If you mention a well-known person in the text: a blogger, a politician, any unnecessary personality, remember that he/she will not pay you for it.but
If you have a expert recommendation in the text, it’s good.And the more unstandard, the more original the expert, the better.David Ogilvi reminds that in the advertising of the "Chab" seifs used the comments of the former broker, who noticed that it never managed to open the seif of this firm.3 .It is not the fact that a well written text will be effective in the sound.There is a risk that it will come out unnaturally.If the text is someone speaking, you will first tell yourself what you have written.You can even learn about the person who will sound the text to adapt the text below it.In the ideal :)
and 4.Do not use a composer, long words, especially if the text is scheduled for massive territory.Write easily, give more logical arguments.and 5.And yes, don’t copy it.The Confucius Council - "Only word in word do not write" is relevant both from a moral and ethical point of view, and from the point of view of social networks and search engines algorithms.Write as if you’re talking to a good acquaintance: honestly, kindly and true.And you will have a result.
by Alaster Krompton
1 .The text forms certain expectations.Do not assign the goods/services with the characteristics that they do not have.If what you’ve written doesn’t justify expectations, the person feels foolish.Once a foolish reader, the next time he will not come to you.Boo
“Advertising stimulates the defeat of good goods and accelerates the failure of bad ones.” – Alfred PolitzDiscover the real advantages of what you are writing about.If there is no such thing, work on positioning.The 2ndTry to make sure that after reading the text in the language there is no silicone taste: “unic, high-tech, innovative.”The silence!3 .If you mention a well-known person in the text: a blogger, a politician, any unnecessary personality, remember that he/she will not pay you for it.but
If you have a expert recommendation in the text, it’s good.And the more unstandard, the more original the expert, the better.David Ogilvi reminds that in the advertising of the "Chab" seifs used the comments of the former broker, who noticed that it never managed to open the seif of this firm.3 .It is not the fact that a well written text will be effective in the sound.There is a risk that it will come out unnaturally.If the text is someone speaking, you will first tell yourself what you have written.You can even learn about the person who will sound the text to adapt the text below it.In the ideal :)
and 4.Do not use a composer, long words, especially if the text is scheduled for massive territory.Write easily, give more logical arguments.and 5.And yes, don’t copy it.The Confucius Council - "Only word in word do not write" is relevant both from a moral and ethical point of view, and from the point of view of social networks and search engines algorithms.Write as if you’re talking to a good acquaintance: honestly, kindly and true.And you will have a result.
Odessa 
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