PPC promotes taxi service "Love Taxi" in Ukraine
Social Media Marketing (SMM)
The task is to analyze current advertising campaigns, increase traffic to the site, thus increasing the number of conversions. Conversions for this customer were considered:
· Press the number set button in the mobile version
Click the switch/downloading button of the mobile app from the Play Market
What was done:
We have created new advertising campaigns to differentiate mobile traffic.
Collected and added a new list of minus words to each/the campaign
Create new Adaptive Advertisements
Create new advertising campaigns in the morning and daytime
The Results:
Increase the number of conversions by 2 times
Reduction of conversion costs by 50 percent
· Press the number set button in the mobile version
Click the switch/downloading button of the mobile app from the Play Market
What was done:
We have created new advertising campaigns to differentiate mobile traffic.
Collected and added a new list of minus words to each/the campaign
Create new Adaptive Advertisements
Create new advertising campaigns in the morning and daytime
The Results:
Increase the number of conversions by 2 times
Reduction of conversion costs by 50 percent