Working with the hotel

From July to February we worked with the hotel.
The following objectives were set: to increase the number of visitors to the restaurant in the hotel and the number of bookings to the hotel.
The complexity of the work was that in Google’s search advertising, it’s extremely difficult to compete with booking services like Booking.com, which have extremely large budgets.
We conducted a lot of experiments with hours of advertising, audience, advertising, and campaign types. Intelligent campaigns gave the best results for this niche.
Working with each customer, we try to check different hypotheses to the maximum result.