Work on the design of the Instagram page BORSCH

1. Creating a Visual Style:
- Developed the concept for the page design to convey the coziness and warmth of homemade cuisine.
- Selected a color palette that evokes associations with natural and appetizing tones (shades of red, green, and gold).
- Designed stylish and functional templates for posts that highlight the brand’s core values.

2. Post and Story Design:
- Created posts focusing on the main advantages of the service: delicious homemade food, affordable prices, and fast delivery.
- Developed engaging stories featuring promotions, polls, and interactive content to boost audience engagement.
- Used animations and graphics to capture attention effectively.

3. Text Content Creation:
- Wrote concise and engaging captions for posts and stories.
- Translated and adapted texts for the local audience in multiple languages.
- Combined a light and humorous tone with a focus on the benefits for clients.

4. Promotion Strategy Development:
- Focused on the brand’s unique features: homemade meal delivery, daily menu updates, and affordable delivery costs.
- Developed thematic content categories: weekly menus, customer reviews, helpful tips, and recipes.

5. Result:
- Created a visually cohesive account that reflects the brand’s values and builds trust.
- Increased audience engagement through thoughtful text and visual content aimed at addressing customer needs, such as saving time and enjoying delicious, satisfying meals.

This experience demonstrates my systematic approach to Instagram management, including visual and text content creation, strategy, and analytics.