Working with LITRESS
Increase the number of purchases in the online store so that the order price (CPO) does not exceed 100 rubles.Settings of advertising campaigns
To increase sales in the online store, you have chosen dynamic remarketing, as the tool has several advantages:
It allows you to contact a “heat” audience, which is more likely to react on the site;
does not cause negative emotions, as the user is already familiar with the promoted product;
It provides stable indications even with low rates.Auditor segments for the dynamic remarketing campaign were separated using data from the accountant installed on the site top.mail.ru. According to previous experience, we have chosen the following segments:
Visited the site 0-2 days ago
Visited the site 3-7 days ago;
Visited the site 8-15 days ago;
Added the product to the basket 0-2 days ago;
Added the product to the basket 3-7 days ago;
made a purchase 1 to 11 days ago;
purchased 12-90 days ago;
It was purchased 91-365 days ago.For different segments, individual key messages were developed.For example, those who added the goods to the basket and did not make a purchase showed calls to action: "Form your order!", "Your order awaits you in the basket."Among the audience of the site, women are more than men, so the campaigns are further divided by gender.From the formats used a banner, a carousel and a multiformate.Based on the data on the number of transactions and the order price (CPO) from the CRM base, Litres regularly conducted campaign optimization - shifted rates, redistributed the budget in favour of effective campaigns.This enabled them to improve key advancement indicators.Results of Campaign
After the campaign optimization, the number of transactions increased by 70%, the number of clicks increased by 3.5 times, and the CPO decreased by 37.7%.The overall CPO per campaign per month was below the KPI by 27%.The lowest CPO was in campaigns targeted to visitors of the site, and the highest was to those who had already made a purchase before.
To increase sales in the online store, you have chosen dynamic remarketing, as the tool has several advantages:
It allows you to contact a “heat” audience, which is more likely to react on the site;
does not cause negative emotions, as the user is already familiar with the promoted product;
It provides stable indications even with low rates.Auditor segments for the dynamic remarketing campaign were separated using data from the accountant installed on the site top.mail.ru. According to previous experience, we have chosen the following segments:
Visited the site 0-2 days ago
Visited the site 3-7 days ago;
Visited the site 8-15 days ago;
Added the product to the basket 0-2 days ago;
Added the product to the basket 3-7 days ago;
made a purchase 1 to 11 days ago;
purchased 12-90 days ago;
It was purchased 91-365 days ago.For different segments, individual key messages were developed.For example, those who added the goods to the basket and did not make a purchase showed calls to action: "Form your order!", "Your order awaits you in the basket."Among the audience of the site, women are more than men, so the campaigns are further divided by gender.From the formats used a banner, a carousel and a multiformate.Based on the data on the number of transactions and the order price (CPO) from the CRM base, Litres regularly conducted campaign optimization - shifted rates, redistributed the budget in favour of effective campaigns.This enabled them to improve key advancement indicators.Results of Campaign
After the campaign optimization, the number of transactions increased by 70%, the number of clicks increased by 3.5 times, and the CPO decreased by 37.7%.The overall CPO per campaign per month was below the KPI by 27%.The lowest CPO was in campaigns targeted to visitors of the site, and the highest was to those who had already made a purchase before.
Kyiv 
Available for hire