Premium banner for pizza delivery "Neapolis' Fines" (Food Design

Development of a stylish vertical format advertising banner (9:16) for the premium restaurant food delivery service "Neapolis’ Fines". The layout is optimized for use in Instagram/Facebook Stories, mobile applications, and targeted advertising.
Key aspects of the project and design solutions:
Working with food photography: Creating an appetizing visual focus on the product — a dynamic shot with stretching cheese and fresh basil instantly grabs attention and evokes an emotional response.
Premium color scheme: The use of a deep dark background combined with golden-cream shades of fonts emphasizes the high status of the brand (Prestige) and highlights the product.
Reserved and readable typography: A well-thought-out font hierarchy (a combination of a refined brand font and strict grotesques) allows for easy reading of information, contacts, and unique selling propositions even during fast scrolling through the feed.
The project demonstrates the ability to work with commercial food illustration, composition for mobile screens, and creating a visual style in the HoReCa segment.
#design #banner #fooddesign #stories #advertising #pizza #delivery #graphicdesign #marketing #HoReCa