Premium Branding for a Fragrance Brand
Logo Design
This project was created as a contest entry for Aromabar, a modern perfume retail brand focused on premium fragrances and an elevated shopping experience.
The scope included logo design, brand identity development, brand guidelines, typography, color palette, packaging concepts, retail branding, marketing materials, and art direction for brand photography.
The minimalist identity was inspired by the rhythm of fragrance notes, resulting in a timeless, elegant, and highly recognizable visual system. The branding was designed to work consistently across packaging, digital platforms, social media, and physical retail environments, ensuring a cohesive and memorable brand experience.
This concept demonstrates my approach to building strategic brand identities that combine aesthetics, functionality, and business objectives to help brands stand out in competitive markets.
The scope included logo design, brand identity development, brand guidelines, typography, color palette, packaging concepts, retail branding, marketing materials, and art direction for brand photography.
The minimalist identity was inspired by the rhythm of fragrance notes, resulting in a timeless, elegant, and highly recognizable visual system. The branding was designed to work consistently across packaging, digital platforms, social media, and physical retail environments, ensuring a cohesive and memorable brand experience.
This concept demonstrates my approach to building strategic brand identities that combine aesthetics, functionality, and business objectives to help brands stand out in competitive markets.