Premium Kitchens/Furniture (Meta + Google Ads)

Task: attract quality leads for premium kitchens and custom furniture, segment the audience by budget level, and obtain not just inquiries but clients who are genuinely ready for estimates, meetings, and purchases.

Channels:
Meta Ads - Instagram/Facebook, creatives, demand, retargeting
Google Ads - search advertising for hot commercial queries
analytics and quality control of leads
optimization for sales and ROI

What has been done:
segmented advertising into 2 price categories: 15-25 thousand and 40-60 thousand
prepared separate offers and messages for different client budget levels
tested creatives in Meta Ads with examples of work, advantages, visual presentation of furniture, and a call to estimate
strengthened retargeting for people who interacted with Instagram, viewed works, or already showed interest
in Google Ads collected semantics for hot queries: custom kitchens, custom furniture, wardrobes, kitchens for individual projects, kitchen estimates
segmented search campaigns by direction to better control budget and traffic quality
regularly cleaned search queries and added negative keywords to avoid spending budget on non-target audience
filtered out irrelevant inquiries and strengthened connections that provided leads with the best sales probability
took into account the speed of lead processing by managers, as quick contact significantly impacts conversion to meetings and sales
optimized advertising not just for cheap leads but for quality inquiries, sales, and profitability

Result:
advertising budget: $2,229.42
leads: 637
CPL: $3.50
sales: 30
CPA: $74.31
average check: $1,060.83
turnover: $31,824.97
ROI: 471%

Brief conclusion:
In the premium kitchens and furniture niche, it is important not to mix the entire audience into one campaign. A person with a budget of 15-25 thousand and a client for a kitchen of 40-60 thousand respond to different offers, examples of work, and arguments.

The combination of Meta Ads and Google Ads allowed working with demand at different stages. Google gathered people who were already searching for kitchens or custom furniture, while Meta helped showcase examples of work, build trust, warm up the audience, and bring them back through retargeting.

Thanks to segmentation for different checks, testing creatives, working with hot queries, and quality processing of leads, it was possible to obtain 637 inquiries, 30 sales, and an ROI of 471%.

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