The concept of a catalogue implies a rejection of a traditional approach, when except the cards of the goods and their description, the catalogue does not offer anything else. Therefore, the decision was made to provide the catalogue with added value, providing it with valuable information for seat owners, and for those who are just thinking about the purchase, but in advance asked questions about how to store the seat, how to clean it, how to prepare for use. Since it is a fairly expensive product we considered it important to give a person useful information, thus increasing loyalty to the brand.