Problems and restrictions in the advertising of medicine that allowed decreases

What tasks were placed?1 .Reduce the cost of transition, as for some services the price reached 70 cents.The price of transition was the main KPI, as there were several sources of advertising, and the absence of trail analysis, integration did not allow to track the number of applications and customers.2ndDistributing the burden by customers between the departments: Dentistry, Surgery, Cosmetology and Gynecology.Two audiences were selected for advertising:
1 .Lucky-Like (like) audience based on already existing visits to individual services.2ndwith direct interest in service.Since there were more than 6 services in the same dentistry and 4 spheres, a separate audience was created under each service.The target audience analysis also to understand the behavior of the Cossacks, it was more convenient for them to call and write on WhatsApp than to leave applications.The result:
Viewed by: 457788
The price of the show (CPM): $1.17
- Click on WhatsApp: 3790 pieces
Clickability (CTR) of 0.83%
The transfer price: $0.14
Total costs: $535.43
Advertising period: 30 days