Producer for a #YouTube channel on psychology, sexology

My role: Producer (sometimes in the role of host)
Task: Create and develop a YouTube channel from scratch, without investments in paid advertising, to attract the target audience and subsequently sell courses from the National Institute of Sexology and additionally collaborate with various brands.

Briefly about the first point of work results:

1. Development of the concept and mission:

Based on the client's expertise, I developed a unique channel concept — "Department of Openness," a place where complex and intimate topics are discussed from a psychological perspective.

The mission was defined: to create a space for open conversations that help people better understand themselves and their relationships. This became our foundation for all content.

2. Content creation and publication strategy:

I was fully responsible for developing scripts for video podcasts, where each video is a deep interview with an expert.

We chose a "rare but valuable" publication strategy, releasing only one video every two weeks. This allowed us to focus on quality rather than quantity.

Thanks to this strategy, we received only 10 subscriptions during the entire promotion (2 months).

No paid advertising. All growth occurred organically, through video optimization, proper topic selection, and audience engagement from other social networks.

We used minimal investments, focusing on the viral potential of the content.

Result:

Thanks to a clear concept and consistent work, in a short time the channel grew from 0 to 375 subscribers, having only three major videos. This proves that quality content and a well-thought-out strategy can yield impressive results without large advertising budgets. The "Department of Openness" channel has become a successful example of how to create a valuable media project from scratch, without media guests, advertising costs, and unnecessary complications.