Topic: individual cryptocurrency trading training
Goal: attract applications for personal mentorship with a check from $600
Launch period: 7 days
Budget: $96
Client's problem
The client had a quality product (trading training), but could not independently launch an effective advertising campaign — Instagram advertising tools blocked the topic, and previous launches did not yield results.
Solution
- Profile audit and packaging:
- Redesigned Instagram profile: improved design, header, visuals, and content structure.
- Developed a content plan with regular posts about cryptocurrencies, reviews, and tips.
Audience warming:
- Prepared informational content that built trust and demonstrated expertise.
- Used the "dream sale" strategy: not a direct offer, but an emphasis on the results and opportunities that trading provides.
Advertising launch:
- Conducted target audience analysis by interests, pain points, and geo
- Campaigns divided into segments
- Traffic directed to the client's Instagram
- Creatives featuring the mentor increased trust and conversion
Technical support:
- Quickly resolved issues with SMS tracking
- Used a proven gray scheme for launching, with minimal risk of blocks
Results:
- 85 applications at $1.14 each
- 3 closed clients for mentorship
Income: $1800
ROMI for 7 days: +1700%
The client continued cooperation, scaling the launch
Conclusion:
Even in a "gray" niche, where crypto falls under platform restrictions, it is possible to steadily attract high-margin clients. With proper packaging, strategy, and advertising approach — Instagram becomes an effective sales tool.
Goal: attract applications for personal mentorship with a check from $600
Launch period: 7 days
Budget: $96
Client's problem
The client had a quality product (trading training), but could not independently launch an effective advertising campaign — Instagram advertising tools blocked the topic, and previous launches did not yield results.
Solution
- Profile audit and packaging:
- Redesigned Instagram profile: improved design, header, visuals, and content structure.
- Developed a content plan with regular posts about cryptocurrencies, reviews, and tips.
Audience warming:
- Prepared informational content that built trust and demonstrated expertise.
- Used the "dream sale" strategy: not a direct offer, but an emphasis on the results and opportunities that trading provides.
Advertising launch:
- Conducted target audience analysis by interests, pain points, and geo
- Campaigns divided into segments
- Traffic directed to the client's Instagram
- Creatives featuring the mentor increased trust and conversion
Technical support:
- Quickly resolved issues with SMS tracking
- Used a proven gray scheme for launching, with minimal risk of blocks
Results:
- 85 applications at $1.14 each
- 3 closed clients for mentorship
Income: $1800
ROMI for 7 days: +1700%
The client continued cooperation, scaling the launch
Conclusion:
Even in a "gray" niche, where crypto falls under platform restrictions, it is possible to steadily attract high-margin clients. With proper packaging, strategy, and advertising approach — Instagram becomes an effective sales tool.