Promotion of the site. Digital agency

It was:
The average cost of the click is 32.18 UAH.
CTR – 5.82 %
Conversions - 15
The average cost of the conversion is 465.61 UAH.

It was:
The average cost of the click is 3.91 UAH.
CTR – 9.87 %
Conversions - 98
The average cost of conversion is 91.44 UAH.