The “King Pizza”
About the company:
All-known in Kharkiv service of delivery of pizza and sushi Royal Pizza. KingPizza points are located in all areas of the city and even in the suburbs.
The project has come to us with a solid history of Google advertising. The campaign was not effective, the budget was merged.
The main problems:
Few visitors to the website from the paid channel
The cost of click above the average
The cost of conversion is more expensive than the pizza itself.
Google Advertising Costs Overall
Super competitive niche in Kharkiv
Established objectives:
Reduce conversion costs and make advertising profitable
Increase the amount of paid traffic to the website
Reduce the budget for advertising
Results are:
Conversion cost decreased 5 times literally in the first month after optimization
Google cpc channel visits increased by 287% in 5 months compared to the same period
The price of the click dropped almost twice.
for 20 thousand. UAH reduced the advertising budget
All-known in Kharkiv service of delivery of pizza and sushi Royal Pizza. KingPizza points are located in all areas of the city and even in the suburbs.
The project has come to us with a solid history of Google advertising. The campaign was not effective, the budget was merged.
The main problems:
Few visitors to the website from the paid channel
The cost of click above the average
The cost of conversion is more expensive than the pizza itself.
Google Advertising Costs Overall
Super competitive niche in Kharkiv
Established objectives:
Reduce conversion costs and make advertising profitable
Increase the amount of paid traffic to the website
Reduce the budget for advertising
Results are:
Conversion cost decreased 5 times literally in the first month after optimization
Google cpc channel visits increased by 287% in 5 months compared to the same period
The price of the click dropped almost twice.
for 20 thousand. UAH reduced the advertising budget
Kharkiv 
Available for hire