Project in the niche “Shoes”

I want to note that in all of my cases, including this, the cost is for the application from the site, from people who met the offer (the offer), passed and performed the target action, and not for the lead-form, the cases with which it is accepted to be exhibited from the "targetologists") Where 95% of the applications are trace, from people who could simply not leave the form menu until they submit the application.I apologize for this long explanation, now about this case:

The object of sale was the shoe (season), which was to be sold by the end of the season, in this case - winter, which significantly complicated the task.The launch was carried out without testing, as there was no extra budget for advertising, no time for jumping, optimization was carried out during work - with reboot.Based on the marginality of the product, the acceptable cost of the appruve (confirmed application) was: $4-5$, it was achieved thanks to the creative component, taking into account that it was the end of the season + there were problems with the processing of applications.The work was carried out for three weeks until it became impossible to maintain the cost of the application at an acceptable level.The decision was made to stop the trade on this offer due to the end of its validity.