Project in the niche "Dress" Tier 1 (eng)

Current case for European countries of first level (Tier 1) with payment on the site, which affects the final cost of the leads.In the advertisement is a daily women's internet store, made in minimalist style, but the most important thing - without 1001 positions in the range, and with a set of about ~100 units in all categories.It was mainly due to content and feedback, which were constantly exchanged with the manager.Logic - we emphasize what they buy most often and get by this the best ctr, respectively we bring more people who in average go with a basket in which 3 to 5 different things.Now ROAS (cost recovery) is great, but before it there were 6 days of slive, with purchases from $7 to $13, but it allowed to distinguish the work content and focus on it, i.e. to perform optimization, i.e. to work only with what works.This is about not everything is so pleasant.In this case, it was lucky to a good value of action in a short period of time, taking into account that it is not a post-Soviet space.In front of scaling, try several other events to optimize the final action - purchases and further work with the retargeting, which in the hypothesis should give purchases cheaper.