Project in the niche “Dress”

This case characterizes the work in the period of a pandemic, which has given a very significant transplant in many niches, and the purchasing power falls in the trace of economic indicators, but if it works, then the result comes even at this time.The project is active and the sample was taken at the time of the screenshot was taken (26.07.2020, ~ 19:00), to these figures it was about a week, since the cost of the application was not within the profitability framework, and the number of applications for the appropriate budget was not enough.The adequate cost of the application on the whole distance should not be more than $3 to be included in the budget and, accordingly, bring profit.Thanks to the correct selection and searching of the audience (not just broad or narrow by recommendations), and the enhanced preparation, and the creation of ceratives for show, the indicators have been achieved and continue to decrease with further - correct optimization, as well as working with a non-trivial chain of conversions events.The cost of the application, not expressed lead-forms, and applications submitted and sent through the form on the site, in the period from 21 to 26 (including) - $2.49.The cost does not take into account the "costs" as well as repeated purchases of customers, as the product is quality and has only positive feedback, then the LTV is not equal to a single conversion.Moreover, thanks to the high quality of traffic and the thoughtful structure of the site, which has links to other customers’ stores, it is not rare and it brings conversions.All of these points and gave the opportunity to get more than 8 thousand transfers to the site, while optimizing conversion rates and receiving quality applications even during the quarantine period.Finally, it is worth noting that the content and structure of the site also affects the financial / quantitative / quality indicators, so in achieving and receiving all new orders a great role plays "not sitting and just waiting" from all sides.