The current, "fresh" project, which is also implemented during a pandemic.The object of the advertising is women's shoes, good quality and reviews from customers.The entire complexity of the project is to receive the application through the site (not through the lead form), within the permissible limits, in this case it is up to $2.5-3, it is with these figures that the necessary indicators are retained in the final conversion.It is acceptable to say, both by customers and by not competent professionals and agencies, that the whole problem in some audiences, in fact, is not so.There are a number of indicators that influence the result, but one of the main in targeted advertising is creativity and approach to them, that is, this is the first thing a potential customer sees.In this case it is shown simply wonderfully, more than 100 different banners and videos, and only so it managed to and maintain the result.Because often, as in this case, the advertisement keeps its indicators for a few days, and sometimes just a half day or a day, and you have to constantly build new, and invent new approaches.Often, no one does this because it’s difficult and does not fall below the cost they take on the flow of agencies or freelancers one day, so the budgets go away, and with them hopes for this type of advertising, and for advertising in general.