Project: Advertising banner for the cocktail "Velvet Night"

Client: Café "Lounge & Co"
Type: Advertising post for Instagram / banner for offline

Goal:
Attract the attention of café visitors to a new signature cocktail, create a desire to try it, and establish an atmosphere of stylish relaxation.
Job Description:
I created a visual banner in warm golden-purple tones that emphasize the premium quality of the cocktail.

The banner features a large image of the drink with bright lighting, surrounded by a light haze and sparkles, creating an evening lounge atmosphere.

A concise slogan has been added: “Velvet Night — a taste to remember.”

CTA (call to action): “Order today at Lounge & Co!”

The font is modern and readable, and the composition is designed so that the gaze immediately lands on the cocktail.

The banner is adapted for Instagram (1080x1080px) and for print (A3).

Tools used:

Adobe Photoshop — photo editing of the drink and overlaying effects

Adobe Illustrator — creating decorative elements and the slogan

Canva — preparing the version for social media

Result:

The post generated high interest among followers

Increase in cocktail orders by 30% within the first week after publication.