Project “Profistyle”

About the company:
Online store of professional cosmetics for hair, face and body
The main problems with the site:
Failed structure of the site
High competitive themes
Advancement in two search engines
The number of pages in the index is less than the number of competitors
Direct tasks:
Promote the site to the top 10 on the priority list of keywords, increase the visibility of the site, raise the visibility from the free search, as well as sales.Success of progress:
The site has been able to increase by 120% - 375 979 compared to 170 879 in the previous year.The visibility of the site on the priority list of search queries increased to 46%.Visibility in Google is 51%, in Yandex is 40%.What work has been done:
a full set of SEO optimization work;
Creating the correct structure of the site;
transferring the site to a secure HTTPS protocol;
Improving the youth;
increase the number of pages on the site and the entry points, by creating and optimizing the filter pages;
link promotion, including links from the websites of printed publications;
popularization of the site on social networks;
Crowd-Marketing (distribution of links on forums)