Project on segmentation for the client on SendPulse

Just completed an interesting project on segmentation for a client in the book niche!

Client: Ukrainian online bookstore
Platform: SendPulse
Campaign type: Segmentation

To better understand the reading preferences of new subscribers, I developed and launched an automated email chain that segments the audience by book genres.

Key highlights of the project:
Automated email series — 3 thematic mailings with pauses in between
Tested genres: Bestsellers, nonfiction, and fiction
Behavior analysis — tracking opens and clicks to understand preferences
Flow structure:
 • Email 1: Recommended bestsellers (after 2 hours)
 • Email 2: Nonfiction publications (after 4 days)
 • Email 3: Fiction (another 4 days later)
Goal: To determine which genre interests each subscriber the most — for further personalized campaigns

Result? A fully automated onboarding flow that provides a clear understanding of subscribers' book preferences — and allows for launching more relevant campaigns with better engagement!

I always enjoy when strategy combines with creativity — that's what makes email marketing a powerful tool!