Project in the niche "HoReCa", offline establishment - targeted advertising

This is one of the projects in this field that serves as an example of how it should be done. Since it doesn't matter how delicious your food is, how beautiful the interior is, or how professional the team is when no one knows about you.

In this case, there is a team of professionals with an exemplary owner at the helm, immersed in their work, and the establishment itself, which operates not for money laundering and printing "checks," but for quality and profitable growth with further scaling.

The main task of advertising is to make people aware of the existence of the establishment and what awaits them there, and to provide them with the opportunity to get there, so each advertisement contains information on how to do this.

Advertising campaigns optimized for conversions lead to fairly simple pages with all the necessary information and the ability to book a spot, while those aimed at reach and recognition are constantly changing to cover all the demographics we are interested in and also have a final link. Separate work is done with advertising from social media pages, as they are an integral part of the establishment.

Thus, companies that work with conversion optimization seem to always work with a retargeting audience.

However, I still consider the main source of results to be the constant and professional generation of quality content for social media and advertising, because without this, the results would be much worse.

An additional screenshot from the dashboard for this work can be found at the link provided, and on that same page, other examples of my work are conveniently gathered.

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