In this case, despite having a working website where all positions were also posted, it had a sufficiently low conversion rate and, accordingly, a high cost per order. Therefore, during testing, it was concluded that in this specific case, managers were best at processing requests through Direct and converting them into orders.
This is an example of how sometimes if things do not work as initially planned, you just need to try something else.
On average, every 2-5 requests were successfully converted into orders, depending on the availability and advertising of the most in-demand positions, holidays, and sometimes some technical issues.
At the same time, part of the traffic would then go to the website where additional carts were collected and orders were placed. This happens quite often, provided that the product is indeed interesting and the advertising has successfully "warmed up" the person. Then, despite the not very good conversion rate of the website, the interested person stays on it and completes the conversion.
You can find an additional screenshot from the dashboard for this work at the link attached, and on that same page, other examples of my work are conveniently gathered.
#advertising
#target
#targetedadvertising
#advertisingsetup
#ppc
#payperclick
#advertise
#facebookads
#googleads
#contextualadvertising
#facebook
#google
#meta
#metaads
This is an example of how sometimes if things do not work as initially planned, you just need to try something else.
On average, every 2-5 requests were successfully converted into orders, depending on the availability and advertising of the most in-demand positions, holidays, and sometimes some technical issues.
At the same time, part of the traffic would then go to the website where additional carts were collected and orders were placed. This happens quite often, provided that the product is indeed interesting and the advertising has successfully "warmed up" the person. Then, despite the not very good conversion rate of the website, the interested person stays on it and completes the conversion.
You can find an additional screenshot from the dashboard for this work at the link attached, and on that same page, other examples of my work are conveniently gathered.
#advertising
#target
#targetedadvertising
#advertisingsetup
#ppc
#payperclick
#advertise
#facebookads
#googleads
#contextualadvertising
#meta
#metaads