Packaging Design | Packaging Design
Print Design
Objective: To develop a premium and authentic packaging design for “Karak Chai,” a traditional Indian tea with milk and spices (250 g).
What was done as part of the project:
+ Visual concept: A deep, rich design in dark and gold tones was created to emphasize the product’s premium quality.
+ Graphics and Symbolism:
Key cultural symbols—the silhouette of the Taj Mahal, an Indian elephant, and the national flag—are harmoniously integrated at the center of the composition, allowing consumers to instantly recognize them and associate them with the product’s authentic flavor.
+ Layout of packaging elements:
A complete box layout was developed. The placement of infographics (language indicators: KAZ/RUS), product ingredients, technical text, and textural ornaments in the upper and lower parts of the packaging was carefully considered.
+ Typography:
An elegant and legible typeface was selected for the highlighted name “KARAK TEA” and the product descriptors.
The project is fully prepared for printing. The design was developed from scratch, without using ready-made templates, with an emphasis on the brand’s uniqueness on the supermarket shelf.
What was done as part of the project:
+ Visual concept: A deep, rich design in dark and gold tones was created to emphasize the product’s premium quality.
+ Graphics and Symbolism:
Key cultural symbols—the silhouette of the Taj Mahal, an Indian elephant, and the national flag—are harmoniously integrated at the center of the composition, allowing consumers to instantly recognize them and associate them with the product’s authentic flavor.
+ Layout of packaging elements:
A complete box layout was developed. The placement of infographics (language indicators: KAZ/RUS), product ingredients, technical text, and textural ornaments in the upper and lower parts of the packaging was carefully considered.
+ Typography:
An elegant and legible typeface was selected for the highlighted name “KARAK TEA” and the product descriptors.
The project is fully prepared for printing. The design was developed from scratch, without using ready-made templates, with an emphasis on the brand’s uniqueness on the supermarket shelf.