Development of a visual concept and textual content for the spring promotion. The main goal is to attract attention to the high discount percentage (68%) and create a sense of limited-time offer (promotion until April 22).
Completed work:
Visual hierarchy: Emphasis is placed on a large graphic representation of the discount, which is instantly readable by the user.
Stylistics: A minimalist design and light color palette were used to create an image of cleanliness and lightness, corresponding to the children's theme.
Copywriting: Creation of a clear headline and informative subheadline with specific terms of the promotion's validity.
Technical details:
Type of content: Advertising creative for the website / Instagram Stories.
Tools: [Insert the program used, for example: Figma / Photoshop / Canva].
Key elements: Working with typography, infographics (discount chart), and compositional combination of photos with text.
Completed work:
Visual hierarchy: Emphasis is placed on a large graphic representation of the discount, which is instantly readable by the user.
Stylistics: A minimalist design and light color palette were used to create an image of cleanliness and lightness, corresponding to the children's theme.
Copywriting: Creation of a clear headline and informative subheadline with specific terms of the promotion's validity.
Technical details:
Type of content: Advertising creative for the website / Instagram Stories.
Tools: [Insert the program used, for example: Figma / Photoshop / Canva].
Key elements: Working with typography, infographics (discount chart), and compositional combination of photos with text.