Design of advertising banners for an online store

A series of advertising banners has been developed for the website, focusing on promotional offers and seasonal sales. The visual communication is built on contrasting colors (black and yellow), which effectively attract attention and enhance the feeling of a beneficial offer. The composition is oriented towards quick perception of information: large headlines, clear emphasis on discounts and products. The banners are adapted for various usage scenarios and help increase conversion through a clear message and visual hierarchy.