A series of marketing banners for a carousel on the door manufacturer's website. The main task is to convey the key advantages of the product through visual comparison (Before/After): time savings on maintenance, tactile quality, sound insulation, and moisture resistance.
The project is implemented through:
Comparative design (Comparison): Creating a clear visual dichotomy where the "problem" (the need for painting, noise, humidity) is contrasted with the "solution" (pre-finished doors, comfort, PVC coating).
Infographic identity: Using a unified system of icons and markers (thumbs up/down) for quick reading of advantages by the customer.
Emotional Selling Point: Transitioning from technical descriptions to demonstrating how the product improves the customer's daily life and comfort.
This approach allows transforming complex technical advantages into understandable and appealing arguments for the consumer.
The project is implemented through:
Comparative design (Comparison): Creating a clear visual dichotomy where the "problem" (the need for painting, noise, humidity) is contrasted with the "solution" (pre-finished doors, comfort, PVC coating).
Infographic identity: Using a unified system of icons and markers (thumbs up/down) for quick reading of advantages by the customer.
Emotional Selling Point: Transitioning from technical descriptions to demonstrating how the product improves the customer's daily life and comfort.
This approach allows transforming complex technical advantages into understandable and appealing arguments for the consumer.