Development of advertising visuals for a manufacturer of professional workwear. The main task is to convey a sense of reliability, comfort, and readiness for challenging tasks.
The hero is depicted in a realistic industrial environment. Emphasis is placed on details that craftsmen value: durable fabric, reinforced knee pads, and a thoughtful pocket system for tools.
Slogan:
"Created for professionals. Ready for any tasks."
Completed works:
Composition building: Placing the figure in the center to create an image of confidence and strength.
Detailing: Clear highlighting of functional elements of the outfit (zippers, pockets, protective inserts) to showcase the practicality of the product.
Color correction: Use of cool, steel shades in the background (workshop) to make the deep blue color of the uniform stand out and attract attention.
Working with light: Adjusting lighting to give volume to the figure and separate it from the background.
Tools:
AI generation (creating the base).
Adobe Photoshop (retouching, color correction, detailing).
The hero is depicted in a realistic industrial environment. Emphasis is placed on details that craftsmen value: durable fabric, reinforced knee pads, and a thoughtful pocket system for tools.
Slogan:
"Created for professionals. Ready for any tasks."
Completed works:
Composition building: Placing the figure in the center to create an image of confidence and strength.
Detailing: Clear highlighting of functional elements of the outfit (zippers, pockets, protective inserts) to showcase the practicality of the product.
Color correction: Use of cool, steel shades in the background (workshop) to make the deep blue color of the uniform stand out and attract attention.
Working with light: Adjusting lighting to give volume to the figure and separate it from the background.
Tools:
AI generation (creating the base).
Adobe Photoshop (retouching, color correction, detailing).