Promotion of an online lingerie store. Google Ads. Ecommerce

My role. Head of PPC Department.
Project description.
Target country: Germany, Austria, Switzerland, France.
Supported languages: German, French, English.
Type: E-commerce

Scope of responsibilities
- Strategic planning
- Product marketing
- Target market assessment
- Google Ads
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- Google Trends
- Plenty
- Department management
- Internationalization and scaling
- Department expansion
- Creating an internal knowledge library
- Collaboration with other departments
- Launching new products to the market
- Conducting interviews