Promotion of weight loss and health improvement products
Social Media Marketing (SMM)
Project: Advertising campaign for weight loss products based on natural ingredients
Platform: Instagram (Meta Ads)
Goal: Attract clients through Direct
What has been done:
• Conducted analysis of target audience (women aged 25-50, interested in fitness, beauty, diets)
• Created a structure for the advertising funnel: reach → engagement → retargeting
• Developed 2 creative options: before/after videos and photo creatives with reviews
• Set up campaigns with the "Message" objective
• Installed Facebook Pixel for event tracking and audience collection
• Conducted testing of audiences and creatives
• Kept the most productive option active
Results over 14 days:
• CPM — $5.61
• CPC — $0.45
• CTR — 1.24%
• 115 inquiries in Direct
• Average cost per lead — $1.48
• 38 confirmed orders
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Conclusion:
The advertising successfully generated warm traffic and sales with an optimal cost per lead. The campaign was scaled after the first week.
Platform: Instagram (Meta Ads)
Goal: Attract clients through Direct
What has been done:
• Conducted analysis of target audience (women aged 25-50, interested in fitness, beauty, diets)
• Created a structure for the advertising funnel: reach → engagement → retargeting
• Developed 2 creative options: before/after videos and photo creatives with reviews
• Set up campaigns with the "Message" objective
• Installed Facebook Pixel for event tracking and audience collection
• Conducted testing of audiences and creatives
• Kept the most productive option active
Results over 14 days:
• CPM — $5.61
• CPC — $0.45
• CTR — 1.24%
• 115 inquiries in Direct
• Average cost per lead — $1.48
• 38 confirmed orders
⸻
Conclusion:
The advertising successfully generated warm traffic and sales with an optimal cost per lead. The campaign was scaled after the first week.