Promote the website of male cosmetics.
Contextual Advertising
The sale of male cosmetics.
Languages: Russian, Ukrainian, English
Targeting to Ukraine. Excluded: Donetsk and Lugansk Obl.
The main task is to set contextual advertising on a site in order to get sales.
What has been done:
- Google Ads, Google Analytics, Google Tag Manager accounts are set;
Monitoring of conversions
Improved remarketing
- the semantics (key + lists minus words) was collected, a hard work was done, because. The main trafficking was female cosmetics, accordingly it had to work hard to cut off non-target requests.
In each group, 2 expanded, 1 adaptive.
Added extensions
Advertisements are updated periodically.
Daily cleaning of misses in search requests + adding new keys
Indicators on screenshots.
Languages: Russian, Ukrainian, English
Targeting to Ukraine. Excluded: Donetsk and Lugansk Obl.
The main task is to set contextual advertising on a site in order to get sales.
What has been done:
- Google Ads, Google Analytics, Google Tag Manager accounts are set;
Monitoring of conversions
Improved remarketing
- the semantics (key + lists minus words) was collected, a hard work was done, because. The main trafficking was female cosmetics, accordingly it had to work hard to cut off non-target requests.
In each group, 2 expanded, 1 adaptive.
Added extensions
Advertisements are updated periodically.
Daily cleaning of misses in search requests + adding new keys
Indicators on screenshots.