Promotion of cosmetology practice Instagram - Germany

Creation and development of an Instagram profile for a cosmetology practice in the German market.
The main task is to design the account, develop a content strategy, and increase the recognition of the clinic's services.

What has been done
• analysis of the target audience and competitors in the region
• development of a promotion strategy
• design of the Instagram profile and structure of Highlights
• creation of the visual style of the page
• development of a content plan
• creation of photo and video content
• publication of posts, Reels, and Stories
• working on audience engagement

Results:
• 29,646 content views
• 13,274 accounts reached
• 70% new audience
• 427 profile visits

Main audience:
• Germany — 97%
• age 35–54