Promotion of dentistry in Latvia (Management + targeting)

Project:

Main goal: to receive applications from advertising campaigns for services (dental implants, dental prosthetics, surgery, treatment, periodontology, dental hygiene)

Cost of services: from €25 to €1500+

- dental implants (€80-€935)
- dental prosthetics (€140-€1500)
- surgery (€25-€100)
- treatment (€30-€350)
- periodontology (€25-€250)
- dental hygiene (€25-€100)

Monthly advertising budget: €600-€1200

Project tasks:
- Increase the number of clients for the dental center
- Improve the Instagram account with content
- Establish a presence in the dental theme through quality advertising content

— During the following months of working with the clinic, we attracted:
- from 3 to 10 leads per day
- approximately from 80 to 250 leads per month
- conversion to clinic visits (40%)

Main lead generation channels:
— Instagram
— Facebook

Overall results from 31.10.2022-04.09.2023:

Expenses: €6361.12
Leads: 1848
Appointments: 736
Cost per actual client: €8.64
Clicks: 25445
Average CPL (cost per lead): €3.44
Average CTR (click-through rate): 4.26%
Average CPM (cost per 1000 impressions): €3.78
Average CPC (cost per click): €0.25