Promotion of an Etsy store for digital products
Stable growth of the Etsy store over 4 years — coordinated work of the entire Handmade-Hub UA team.
Niche: digital goods
The client approached us at the pre-project stage before opening the store on Etsy, which allowed us to conduct a niche analysis in advance and select promising products for the assortment.
Collaboration began with the "Etsy Start" service package, within which we registered the store in the USA, connected Etsy Payments, developed a brand style, photo and text content for the store, and created listings adapted to SEO requirements.
Additionally, we set up marketing activities for the store — promotions, coupons, and discounts.
Six months after the launch, the client returned to us with a request for promotion through Pinterest to increase traffic. For collaboration, we chose the "Pinterest Pro" package, which additionally includes paid promotion.
The client also connected our specialists from Customer Support to manage the store.
Over the four years, the store has been developing and constantly increasing sales due to regular updates of the assortment, ongoing SEO work, and effective communication with customers, resulting in a high percentage of repeat orders throughout the year. An important component of development is traffic from the store's social media. In addition to Pinterest, our company manages the store's TikTok account.
Niche: digital goods
The client approached us at the pre-project stage before opening the store on Etsy, which allowed us to conduct a niche analysis in advance and select promising products for the assortment.
Collaboration began with the "Etsy Start" service package, within which we registered the store in the USA, connected Etsy Payments, developed a brand style, photo and text content for the store, and created listings adapted to SEO requirements.
Additionally, we set up marketing activities for the store — promotions, coupons, and discounts.
Six months after the launch, the client returned to us with a request for promotion through Pinterest to increase traffic. For collaboration, we chose the "Pinterest Pro" package, which additionally includes paid promotion.
The client also connected our specialists from Customer Support to manage the store.
Over the four years, the store has been developing and constantly increasing sales due to regular updates of the assortment, ongoing SEO work, and effective communication with customers, resulting in a high percentage of repeat orders throughout the year. An important component of development is traffic from the store's social media. In addition to Pinterest, our company manages the store's TikTok account.