Promotion of "Food Delivery" in the city of Kyiv through Google advertising

Results of the advertising campaign:

Conversions: 470
Expenses: 18,000 UAH
Cost per conversion: 38.29 UAH (call or purchase)
Client request:
Promote food delivery in the city of Kyiv and increase brand awareness.

What was done:

Search campaigns were launched from scratch:
To promote food delivery.
To increase brand awareness.

Campaign strategies and settings were optimized, which allowed for a 31% reduction in cost per conversion while maintaining the budget compared to previous results.
This ensured an increase in the number of calls and orders, as well as improved overall effectiveness of the advertising campaigns.