Promotion of a hair extension master
Client's goal
A girl contacted us with a request to promote two hair extension studios:
• Kyiv: targeted at local residents who value premium services
• Turkey: focus on local residents who want to receive quality services
Previously, advertising was launched but did not yield the expected results: there were few inquiries, and their cost exceeded acceptable levels
**Our results after the first month:**
500 inquiries at an average price of $3 each
Average service check — $350
**How did we achieve this?**
1. Precise audience segmentation:
We carefully analyzed the audiences for each region.
• In Kyiv, we focused on women aged 25–45 with above-average income, who care about their beauty and are willing to pay for premium service.
• In Turkey, we targeted local residents seeking quality hair extension services.
2. **Effective creatives:**
For each segment, we created unique creatives that attracted attention:
• Real photos of studio work to demonstrate quality.
• Texts emphasizing problem-solving: “Dreaming of long and thick hair? We will make your dream come true!”
• For Turkey, highlighted service quality and comfortable customer experience for local clients.
3. **Continuous testing and optimization:**
• Launched over 10 test campaigns to verify hypotheses.
• Kept only those creatives and audiences that generated inquiries at minimal cost.
4. **Scaling successful campaigns:**
After receiving initial positive results, we increased the advertising budget while maintaining the inquiry cost at $3.
Economic efficiency:
• Inquiries: 500.
• Average inquiry cost: $3.
• Total advertising spend: $1,500.
• Average service check: $350.
• Conversion of inquiries into paid services: 20% (100 paid services).
• Total revenue: $35,000.
• Return on ad spend (ROMI): 23x.
**Why did we succeed?**
1. Deep understanding of the audience. We knew what each client group needed and created an offer that was hard to ignore.
2. Selling creatives. They built trust and desire to contact these studios.
3. Systematic approach. We didn’t chase quick results but carefully tested hypotheses, optimized campaigns, and scaled only successful solutions.
**Summary:**
500 inquiries, high profitability, and a satisfied client ready to increase budgets for further growth.
Want similar results? Contact us — we will tell you how to take your business to the next level!
A girl contacted us with a request to promote two hair extension studios:
• Kyiv: targeted at local residents who value premium services
• Turkey: focus on local residents who want to receive quality services
Previously, advertising was launched but did not yield the expected results: there were few inquiries, and their cost exceeded acceptable levels
**Our results after the first month:**
500 inquiries at an average price of $3 each
Average service check — $350
**How did we achieve this?**
1. Precise audience segmentation:
We carefully analyzed the audiences for each region.
• In Kyiv, we focused on women aged 25–45 with above-average income, who care about their beauty and are willing to pay for premium service.
• In Turkey, we targeted local residents seeking quality hair extension services.
2. **Effective creatives:**
For each segment, we created unique creatives that attracted attention:
• Real photos of studio work to demonstrate quality.
• Texts emphasizing problem-solving: “Dreaming of long and thick hair? We will make your dream come true!”
• For Turkey, highlighted service quality and comfortable customer experience for local clients.
3. **Continuous testing and optimization:**
• Launched over 10 test campaigns to verify hypotheses.
• Kept only those creatives and audiences that generated inquiries at minimal cost.
4. **Scaling successful campaigns:**
After receiving initial positive results, we increased the advertising budget while maintaining the inquiry cost at $3.
Economic efficiency:
• Inquiries: 500.
• Average inquiry cost: $3.
• Total advertising spend: $1,500.
• Average service check: $350.
• Conversion of inquiries into paid services: 20% (100 paid services).
• Total revenue: $35,000.
• Return on ad spend (ROMI): 23x.
**Why did we succeed?**
1. Deep understanding of the audience. We knew what each client group needed and created an offer that was hard to ignore.
2. Selling creatives. They built trust and desire to contact these studios.
3. Systematic approach. We didn’t chase quick results but carefully tested hypotheses, optimized campaigns, and scaled only successful solutions.
**Summary:**
500 inquiries, high profitability, and a satisfied client ready to increase budgets for further growth.
Want similar results? Contact us — we will tell you how to take your business to the next level!
Kamenskoye 
Available for hire