Promotion of heat boilers

Goal: Increase the visibility of the website, attract new customers interested in buying heat pumps, and increase sales through the online channel.Steps to promote the website and increase its visibility:

Keywords and market research:

Research the keywords related to heat pumps in Ukraine.Identify the most demanded brands and models of heat pumps, as well as customer requests regarding the purchase and installation.Analyze competition and evaluate the complexity of ranking by this keyword.Optimization of the website:

Audit the website from the point of view of SEO.Optimize pages headlines, meta tags and URLs using target keywords.Create information content related to heat pumps, including descriptions, technical characteristics, advantages and advice for customers.Optimize images taking into account keywords and tags.Creation of backlinks:

Search for opportunities to place backlinks to the company’s website on relevant web resources, such as building and energy saving sites.Develop a content strategy and offer quality material for placement on external resources, including articles about heat pumps and their application.Social Media and Content Marketing:

Create social media accounts related to the company and regularly publish content on heat pumps.Interact with customers, answer their questions and provide useful information through social media.Develop a content strategy that includes the publication of articles, videos and infographics on the website and social media.Monitoring and Analysis:

Install analytics tools, such as Google Analytics, to track the visibility, traffic sources and user behavior on the website.Regularly analyze data and conduct AB tests to determine the effectiveness of strategies and make the necessary adjustments.Read the full case by links with the right in the section - Details of work.