Promotion of a home goods store in Poland

Promotion of a home goods store in Poland
Project: Dom i Styl | Period: 2021-2022 (18 months)

285 orders/month
ROAS 420%
325,000 PLN revenue/month
Implemented:
Omnichannel sales strategy
Expansion of the assortment from 320 to 1250 SKUs
Integration with 4 marketplaces
Personalization system for offers
Result: Revenue growth from 48.5K to 325K PLN per month. Increase in the share of repeat purchases from 12% to 38% with a slight increase in the marketing budget.