Promotion of Master Class

The tasks:
Increase the sales of master class
Reduce the cost of sale


The Decision:
Targeted Advertising on Facebook and Instagram
Use the channel author’s brand in advertising to increase the audience’s confidence

Advertising :
Advertising led to the site.
2nd Purpose of Advertising - Conversion
Three Retarget to those who were on the site, but did not acquire a master class with an additional off-off "squeeze -50%".
4 . Plays: Instagram tape and stores. The FBI plays badly.

Results for a month:
Budget for advertising: 84,858 rubles.
Number of people: 184,780
Number of purchases: 132
Cost of 1 purchase: 636 rubles.
Revenue from advertising: 309 802 rubles