Promotion of Mobile Application

The purpose of the project:
Attracting customers for a 7-day test period

The Decision:
Advertising was launched in
1 . Google Ads is:
Search Advertising (TV channels, movies, series, general requests, brand requests)
Dynamic campaign
CSM campaign (cold audience / remarketing)
YouTube Video Campaign
Discivery Campaign

Separate in the new account assigned advertising campaigns to the UAC app (to exclude the cannebalization of traffic by campaigns)

2nd Facebook Ads is named:
Manual and automatic campaigns for installing applications
- Conversion campaign on the site (registration of the trial period)

Tested hypotheses on audience, creative concepts

The conclusions:
The customer is fully satisfied with the results. We scale current advertising campaigns, test new formats of advertising