Promotion of mobile applications.

About the project. There is an app - a furniture aggregator with added reality. This app unites furniture sellers in one virtual catalogue. And thanks to the technology of augmented reality, users can sample the product directly at home.

During the promotion campaign for mobile apps, I checked over 25 different audiences. The timely implementation of the auto rules automatically turned off inefficient ads and audiences by allocating the budget to those campaigns that gave cheap apps installations.

The best CA was identified, which submitted applications:

Expensed: 34 293 rubles
Viewed: 190 762
Covered: 122,885 pages
Number of applications: 1403
Price 1 Installation: 24.44 rubles (At the time of the test the price was 27.64 rubles)

Details in the screenshot of the advertising office.