Promotion of an online course in internet marketing

Task: Attract students to an online course in internet marketing for beginners.
Target audience: Young professionals aged 18-35 interested in marketing and online education.
Targeting:

Geo: Ukraine, CIS countries.
Interests: internet marketing, online courses, self-development.
Result: The campaign increased the number of registrations for the course by 35% in the first month, while the cost of acquiring a lead decreased by 20% due to the use of A/B testing and ad optimization.