Promotion of an online store. Google Ads, Bing Ads. Ecommerce

My role: Head of PPC Department
Project description.
Target country: Germany, Austria, Switzerland
Customer service: Children's furniture, toys, wallpapers, etc.
Support period: August 2022 - May 2023
Support language: German
Type: E-commerce

Area of responsibility

- Strategic planning
- Product marketing
- Target market assessment
- Google Ads
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- Google Trends
- Plenty
- Department management
- Internationalization and scaling
- Department expansion
- Creating an internal knowledge library
- Collaboration with other departments
- Launching new products to the market
- Conducting interviews