Promotion of personal brand

Goal: increase expert recognition + increase the number of registrations for personal consultations + launch merchandise sales
Work done:
- Competitor and target audience analysis
- Development of visual design for the feed
- Preparation of content for the blog
- Conducting engaging stories mechanics
- Building effective communication with subscribers
- Conducting live broadcasts
- Creating a landing page
- Launching targeted ads for the target audience / retargeting to the website
- Designing checklists and merchandise
- Creating a content sales funnel
- Setting up a payment system