Promotion of a pet goods store in Ukraine

Promotion of a pet goods store in Ukraine
Project: PetFriend | Period: September 2023 - January 2024 (5 months)

450 orders/month
280 subscribers
18K on social media
Implemented:
Content strategy for pet owners
Subscription model for pet food delivery
Expansion of premium product range
Educational videos on pet care
Result: Revenue growth from 180K₴ to 680K₴ per month over 5 months. Increase in order frequency to 2.8 per month and transition of 38% of customers to the subscription model.