Promotion of a private medical clinic
Search Engine Optimization (SEO)
Organic traffic increased by 204.51 per cent a year.Nisa: Medical Clinic
Region: Zaporozje
Date of start of work with the site: 2.11.2020
Duration of work with the site: 12 months
The highest demand in the niche: October-February
Characteristics of the niche: YMYL
Data on organics in the period from 1 November 2020 to 31 October 2021: 588 861 - (growth by 204,51%)
Data on organics in the period from 1 November 2019 to 31 October 2020: 193 382
Goal: Increasing organic traffic, increasing positions, expanding the structure of the site.During the work with the site was done as follows:
complete technical audit of the site;
Analysis of competitors sites;
Extended structure of the site;
- a semantic core collected for all new pages of the site;
a technical task for writing texts on commercial and blog pages taking into account the collected semantic core (the contents of competitors were further analyzed);
- formulated and prescribed meta tags for pages (title, description, h1);
- filling the site (creating new pages and filling them with content that meets all SEO requirements);
- removing spamming on most posted texts by a specialist who worked with the site before me;
- link building (setting ancor list, selection of trust domain donors, writing tz for copywriters and placing these articles);
- SERM (working with reputation on the network, collecting reviews, responding to them, searching for negative on the network and fighting it);
- Google My Business (filling the account with up-to-date information about the news of the clinic, services and prices, photos, timely responses to user reviews);
implementation of the blog section and its gradual filling;
optimization of all images on the site;
- collect reviews about the work of each of the doctors (from the Google my business account) and place them on the pages of the doctors themselves;
- the implementation of the Ukrainian version of the site (seeking the contractor, preparing a technical task for the correct implementation of multi-language and control of the performance of the work);
Monthly analysis of the current state of the site and its positions;
- placing and updating information about the clinic, the doctors, the services provided and prices on medical portals.
Region: Zaporozje
Date of start of work with the site: 2.11.2020
Duration of work with the site: 12 months
The highest demand in the niche: October-February
Characteristics of the niche: YMYL
Data on organics in the period from 1 November 2020 to 31 October 2021: 588 861 - (growth by 204,51%)
Data on organics in the period from 1 November 2019 to 31 October 2020: 193 382
Goal: Increasing organic traffic, increasing positions, expanding the structure of the site.During the work with the site was done as follows:
complete technical audit of the site;
Analysis of competitors sites;
Extended structure of the site;
- a semantic core collected for all new pages of the site;
a technical task for writing texts on commercial and blog pages taking into account the collected semantic core (the contents of competitors were further analyzed);
- formulated and prescribed meta tags for pages (title, description, h1);
- filling the site (creating new pages and filling them with content that meets all SEO requirements);
- removing spamming on most posted texts by a specialist who worked with the site before me;
- link building (setting ancor list, selection of trust domain donors, writing tz for copywriters and placing these articles);
- SERM (working with reputation on the network, collecting reviews, responding to them, searching for negative on the network and fighting it);
- Google My Business (filling the account with up-to-date information about the news of the clinic, services and prices, photos, timely responses to user reviews);
implementation of the blog section and its gradual filling;
optimization of all images on the site;
- collect reviews about the work of each of the doctors (from the Google my business account) and place them on the pages of the doctors themselves;
- the implementation of the Ukrainian version of the site (seeking the contractor, preparing a technical task for the correct implementation of multi-language and control of the performance of the work);
Monthly analysis of the current state of the site and its positions;
- placing and updating information about the clinic, the doctors, the services provided and prices on medical portals.