Promotion of Sanitary Services Website

The analysis of the site allowed to identify a few key problems, through which the domain occupied low positions in the search edition:
The content with the descriptions of the services of the sanitary service was placed on a small part of the pages of the site;
On pages with text content, 30 percent of articles were not unique;
A slow download of the site.
A lot of technical errors have been detected.To improve the site’s positions, a promotion strategy was developed, which consisted of several blocks of work.Below are some of the types of works that were performed to the set goal:
Collecting the maximum semantic core of the site;
Analysis of the web resources of the closest competitors in Kharkiv and the region;
Internal optimization of the site - the introduction of technical parameters in accordance with the requirements of search systems;
Developing a unique design for search editing, which has improved the callability index (CTR);
Development of a targeting strategy and growth of a targeting mass - crowd-marketing (link and recommendations in social networks, on thematic resources), natural eternal links on the visited sites;
Work on improving the uterus and increasing the speed of page load;
Complete the customer’s website with quality and unique content, optimized under key phrases;
Optimize Google my business under search requests to attract additional traffic.