Promotion Strategy for Unisport.ua
The customer received a request for a full restart of the Instagram profile, strengthening the positions of a strong brand, creating a brand presence in the social network.It was decided to create a detailed strategy-instructions as there is a own team to implement, but there was absolutely no vision of how and where the brand would move.What objectives were set:
Increase brand awareness
Distinguish the unisport brand on the background of competitors
Maintain constant contact with the audience through social networks
Forming knowledge of your goods, bringing value to the customer
Create a community that will share the values of a healthy lifestyle and passion for sport
What tasks were:
The media sphere:
Writing a new profile hat
Modification of ranking
Creation of additional highlights
Full recharge of the visual
The marketing sphere:
Analysis of competitors
Identification of the target audience
The portrait of CA
Forming the UTP (Unical Trade Offer)
Create an Offer (proposal)
We make advertising creatives (if there is a goal to advance through the target or
Advertising for bloggers
Gathering references for filming
The communication sphere:
Focus on writing posts.We give 3 main directions: information, entertainment and sales
Daily Exit to Storis
Implementation of new rubrics
Creating catalogues for readers' convenience
Forming unique tags for additional collection of thematic posts in one big rubric
6. conducting competitions, surveys, games, tests
Encouragement of subscribers to signs
8 The collection of reviews
Work with video content, reels development
On all tasks, a unique strategy for promotion was created exclusively at the request of the customer.In total, the material of the strategy occupied 100 pages.A call was conducted, during which the customer was detailed the whole essence of the strategy.As a result, the customer now has a step-by-step brand development strategy on Instagram, a complete CA analysis and competitors.
Increase brand awareness
Distinguish the unisport brand on the background of competitors
Maintain constant contact with the audience through social networks
Forming knowledge of your goods, bringing value to the customer
Create a community that will share the values of a healthy lifestyle and passion for sport
What tasks were:
The media sphere:
Writing a new profile hat
Modification of ranking
Creation of additional highlights
Full recharge of the visual
The marketing sphere:
Analysis of competitors
Identification of the target audience
The portrait of CA
Forming the UTP (Unical Trade Offer)
Create an Offer (proposal)
We make advertising creatives (if there is a goal to advance through the target or
Advertising for bloggers
Gathering references for filming
The communication sphere:
Focus on writing posts.We give 3 main directions: information, entertainment and sales
Daily Exit to Storis
Implementation of new rubrics
Creating catalogues for readers' convenience
Forming unique tags for additional collection of thematic posts in one big rubric
6. conducting competitions, surveys, games, tests
Encouragement of subscribers to signs
8 The collection of reviews
Work with video content, reels development
On all tasks, a unique strategy for promotion was created exclusively at the request of the customer.In total, the material of the strategy occupied 100 pages.A call was conducted, during which the customer was detailed the whole essence of the strategy.As a result, the customer now has a step-by-step brand development strategy on Instagram, a complete CA analysis and competitors.
Kyiv 
Available for hire