Promotion of the account of the brand of fitness buttons

Task: Dating with the brand fitness button, without selling the product, as they only get acquainted, and you can buy in other online or offline stores.Initially, such a task was quite complicated, as the probability of subscription to the account of the manufacturer of fitness buttons, which cannot be purchased here (on this page) is quite low.And before that, the subscribers were probably rotated.This situation was not even saved by classny visual and text content.We launched advertising to several audiences, which, in our opinion, should have been interested in our product and content - that is:
Mothers who are interested in healthy food
Athletes who are interested in healthy food
All people who are interested in healthy food
and for them each audience made individual creatives, so that they can catch as much as possible.According to the demography, we took both men and women (except the audience of moms - there are only women), from 18 to 45 years.Geo is Moscow and the region.For the first test launch used creatives with an emphasis on butterflies and different flavours, as well as creatives with an emphasis on a blog on healthy nutrition.And also divided into two playsments - stores and tape.In total from 30.01 to 2.02 we received the following indicators:
Showing: 25 929
Cover (unical users) - 10 996
Closed - 118
The average price per click is 11.87 p.
The funds were spent - 1,400,30 r.At the end of the launch, we turned out groups for stores, left only the tape, but added a couple of posts to the advertisement - with a list of books for reading and with a list of exercised for stretching.During two unfulfilled days from 3 to 4.02 received:
Showing - 1 999
Around 1 677
Clock - 72
The average price per click is 7.18 p.
The total amount of money was 516,70 r.