Promotion of the barber shop in TickTok

In the summer, I was addressed by the owner of a barber shop, who faced difficulties in creating a successful account in TikTok.Previous attempts did not bring the expected results, and he decided to contact me for professional help.The task was not only to create content, but also to strategically promote an account to attract new customers.The course of work:
1) Analysis and research: At the beginning of the project, a thorough analysis of competitors and the identification of popular formats was carried out.This phase was key to understanding the audience’s patterns and trends in the barbering sector.2) Strategy development: Based on the conducted analysis, a strategy was developed aimed at attracting attention andining the interest of the target audience.The key points were the selection of content that meets the requests of the users.3) Creating content: In the framework of the project, 10 videos were created that take into account the likeness of the target audience.The video contained creative ideas, sketch, as well as interesting and useful facts.The Results:
The account successfully attracted attention, collecting over 200,000 reviews.This improved the visibility of the barbershop in TickTok and led to the attraction of new customers.New content and account strategy have become key elements for establishing a successful presence in TickTok.Further recommendations:
After the successful launch of the account, I offered the barbershop owner additional formats to support growth.Personally, I was no longer involved in the project.